The VIP-presentation "Digital cinematography: Here and Now!", organized by companies: ROSAR multimedia, ERA, JVC, D DATA Inc. was held in cinema "NAIRI", Yerevan, Armenia on 1-2 of March 2004.
During presentation it was possible not only to see, what the digital cinemas and videotechnologies are able to do, but also to familiarize with the real offers on organization of high definition digital cinema distribution network, including the basic components: content, sources and display system. Highly technological abilities of digital cinemas and videotechnologies and organization of high definition digital cinema distribution network, including the basic components: content, sources and display system were demonstrated during presentation.

The following persons have had reports: Mr. S. Bazhenov from ROSAR multimedia company, Mr. S. Zhatko from ERA company, Mr. G. Emrich and Mr. A. Wodok from JVC, Mr. H. Iouchkiavitchious from D DATA Inc. It was noted during the reports, that on the today's moment in Russia there are all real opportunities to provide the whole closed chain for creation of digital cinematography, beginning from content in the digital form and finishing with showing, and creation of a network of digital cinemas.

The showing materials of the domestic and foreign manufacturers were included in the program of presentation on 7 meters wide screen in hall equipped with Dolby Digital sound. Following devices were used as signal sources: videoserver QuBit from QuVis, videorecorder HDCAM from Sony, DMD-videoplayer from D DATA Inc, videorecorder D-VHS from JVC, computer. The showings were executed from projectors based on D-ILA technology form JVC - DLA-SX21 (with resolution SXGA+, 1400х1050) and DLA-QX1, the best in the world projector for cinema and for presentations, having real resolution 2K (2048x1536). For the first time in Armenia the newest projector from JVC for Hi-End home cinemas - DLA-HD2K which provides the resolution 1920х1080 pixels, contrast 2200:1, brightness 600 ANSI lumen was presented.

Various application areas of display complexes of high definition materials, including digital cinemas for 30-300 seats with width of the screen up to 8 meters were presented during the presentation; multiplexes; the entertaining centres with high-quality presentations.

The top producers, scientists, representatives of the Ministry of Armenia on press, telebroadcasting and mass communication facilities, Ministry of culture of Armenia, conducting cinemas and tele directors, experts teleradiocompanies, representatives of distribution organizations have taken part in the presentation.