The Russian experience: from film-based cinema to Digital Cinema
R. Atamalibekov (General director, The UMP film company)
The UMP film company - one of the leading and dynamically developing Russian companies in the sphere of providing services and creating film, television and video productions. A brief history of the company. The basic competitive advantages.
Using the up-to-day technical achievements and developing our own production technologies (know-how) based on them - a basis of successful activities of the UMP film company.
Digital film production advantages:
higher reliability of shooting equipment in various climatic conditions;
a speed-up of shooting process and material editing;
higher quality of the image at lower power lighting;
lesser colour correction effort in post-production;
the possibility to record on a single video cassette materials of up to 50-min duration (instead of traditional 10 minutes in film production);
four-channel recording of Dolby-E sound signals;
the possibility of the international material exchange using a unified medium;
full quality of a reference copy at multiple film exhibitions;
guaranteed safety of original materials and copies within 100 years;
lower prime cost of production;
full piracy protection.
The HD 24p format projects created with the UMP participation: "Puaro's failure", "Antikiller", "Shoemaker", "Naked model", "OK", "Do not think at all", "Entry through a window", "Palpitation", "To dream is not harmful", "Farewell of a Slav woman", "Adventures of a magician", "Orator technique" and others.
World trends and foreign experience in the field of Digital Cinema. Film and video equipment exhibitions, film festivals and the number of films created in the new digital format last year, convince that the future belongs to Digital Cinema.
Change-over to digital technologies of film exhibiting (the so-called electronic cinemas) - is a question of the near future. Film release as a highly profitable business. Plans of the UMP company in this area:
modernization of cinemas through change-over to digital cinema projectors;
creation of cinema chains with an effective model of the film release management;
reduction of film release prime cost;
conversion of a cinema into a leisure center for all family members;
film release policy (exhibiting domestic and foreign films).
Policy of the state in supporting film production and release.
